Saturday, 5 December 2009
Chrysler TV ad says ” Free political prisoner “
Chrysler Brand Joins Effort to Free 1991 Nobel Peace Laureate in New TV Film
• Aung San Suu Kyi, Burma's pro-democracy leader and Nobel Peace Laureate, has been in and out of house arrest since 1989
• Film to break on brand's Web site and major news channels on Dec. 3
• New film demonstrates Chrysler brand's commitment to take on social causes
Auburn Hills, Mich., Dec 3, 2009 - In an innovative new TV film breaking today, the Chrysler brand has joined with Lancia Automobiles and the international community in the movement to call for the release of Aung San Suu Kyi, Burma's pro-democracy leader and 1991 Nobel Peace Prize Laureate, who has been in and out of house arrest since 1989.
The 30-second film was initially created as part of the Lancia brand's sponsorship of the 10th World Summit of Nobel Peace Laureates in Berlin Nov. 10-11, 2009, for which the theme was "Knocking down new walls and building bridges for a world without violence." The timing of the summit also coincided with the 20th anniversary of the fall of the Berlin Wall. The film first aired in Europe on Nov. 12.
The Nobel Peace organization has led the international effort to raise the awareness of Aung San Suu Kyi's plight and energize the movement for her release. Through the film, featuring the Chrysler 300, the Chrysler brand is demonstrating its commitment to supporting social issues and defending human rights around the world.
"We produced the TV film in honor of all those who put their lives at stake in the hopes of making the world a better place," said Oliver Francois, President and CEO – Chrysler Brand, Chrysler Group LLC, who is also the Managing Director of Lancia Automobiles. "In particular, those men and women who are still prisoners, like Aung San Suu Kyi. For Chrysler, this is a chance to use our brand image to join with others in the fight for peace and to knock down the walls that divide us. We at Chrysler believe in doing the right thing and making a difference."
The film opens at the Brandenburg Gate, a symbol of the reunification of the two sides of Berlin, and continues with images of the Berlin Wall, those sections that still exist, as a Chrysler 300 drives by on its way to the front of the city's Town Hall, host of the summit.
The voiceover, which continues throughout the film, says:
"It is possible to build walls that separate city from city, nation from nation, people from people.
But it is impossible to build a wall that separates man from his freedom...
Because freedom always finds a way to create peace.
This film is dedicated to Aung San Suu Kyi.
Still a prisoner behind a wall of silence."
As the 300 arrives at its destination, men and women, who are the symbols of peace and the struggle against all forms of oppression and violence, get out of the cars. Those featured include Mikhail Gorbachev, Executive President, Soviet Union, 1989-1991; Lech Walesa, President, Poland, 1990-1995; and Muhammed Yunus, founder of the Grameen Bank in Bangladesh in 1983, who believes that credit is a fundamental human right.
As the music reaches its emotional crescendo, viewers see that one of the Chrysler 300s is different from the others – it is white. The vehicle comes to the Berlin Wall, a symbol to people around the world of liberty denied, then smashes through it, transforming the explosion into a flight of white doves, a universal symbol of peace.
The Chrysler 300 goes up the steps to the Town Hall, but as the car's rear door opens, the seat is empty. Someone is missing. It is Aung San Suu Kyi, who is still a prisoner in her own country.
The Chrysler film will initially break on the brand's Web site (www.chrysler.com) on Dec. 3 and will then air throughout the day on FOX News's "O'Reilly Report," "Hannity's America," and "On the Record with Greta," and on Bloomberg's "Market Today."
In addition, visitors to the Chrysler brand site will have the opportunity to join the movement to send a message of freedom and solidarity by linking to http://www.yourfaceforfreedom.org/?dom=com . Visitors will be able to replace their Facebook profile photo with that of Aung San Suu Kyi, which will be available for download from the site. Then on Dec. 10 when the Nobel Peace prize is awarded to Barack Obama, the Facebook media platform will showcase the faces of those calling for the immediate release of the Burmese leader.